Mastering Keyword Research for Amazon: Tools, Tactics and 2025 Trends

POSTED ON June 10th, 2025

This isn’t the first time we’ve discussed the importance of SEO and keywords, and it won’t be the last! Finding the right keywords is integral to increasing traffic on your web pages, including Amazon. You can find lots of blogs from us on finding keywords, so this time we thought we’d focus on applying that to Amazon. How can you gain that all-important traffic and conversions on your product detail pages? Well, by doing high-intent keyword research for Amazon the right way. This post will show you some tools and strategies to set you on the right path. Let’s dive in.

1. Focus on Buyer Intent Over Search Volume

Prioritise keywords that indicate a strong purchase intent. Generic keywords are all well and good, but they’re likely to have a higher usage rate by your competitors. A higher usage rate means those keywords will also be more costly in cost per click, potentially exhausting budgets much sooner.

For example, use keywords such as “best wireless earbuds under £50″ instead of just “wireless earbuds”. This will target your potential customers more directly and have less competition.

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2. Use Amazon-Specific Keyword Tools

Whilst there are lots of ways to find keywords out there, there are some more Amazon-specific tools to hand for doing keyword research for Amazon. Leverage tools like Helium 10, Jungle Scout and DataDive to uncover high-converting keywords directly from Amazon’s data ecosystem.

3. Reverse-Engineer Competitor Listings

A great way of finding keywords is to check out your competitors’ listings. Cheeky, yes, but if it’s working for them, it can also work for you. You can run reverse ASIN lookups to discover which keywords top competitors rank for and identify gaps in your own PDPs.

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4. Incorporate Keywords Strategically Into Your PDP

Incorporating keywords can be a little confusing. You can’t just add them in once and think that’ll be enough. Similarly, you can’t overstuff your pages with them either, or it starts sounding like ChatGPT wrote it, which can put customers off. The best place to start is by checking out Amazon’s style guide to make sure you know how to make your product page compliant.

Our suggestion would be to place primary keywords in your title, bullet points and backend search terms. That includes within the alt text of any images you upload. It’s important to maintain readability, so when you start putting secondary keywords into your bullet points and descriptions, make sure you form full, enticing sentences.

5. Don’t Ignore Long-Tail Keywords

This can often be linked to focusing on buyer intent. Shorter keywords are fine to use and easy to fit into your content, but they have higher competition. Long-tail keywords often have lower competition and higher conversion rates – ideal for boosting organic rank without blowing your PPC budget.

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6. Optimise for Amazon’s A10 Algorithm, Not Google SEO

Google SEO is a big deal, but when it comes to Amazon, the A10 Algorithm is more important for conversion. Relevance, conversion rate and sales velocity weigh more on Amazon than keyword stuffing. It’s all about being customer-centric. That’s why getting specific with your keywords on Amazon is so important.

7. Use Auto and Manual PPC Campaigns for Keyword Discovery

Running auto and broad match PPC campaigns can help you mine real-time search terms that you know create conversions. You can compile the data from your active campaigns to give you a ready-made list of keywords that you can later use in listings or to create more adverts.

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8. Track Keyword Rank Over Time

Once you’ve found and implemented your keywords, unfortunately, the job isn’t done. Monitoring and tracking their impact is really important to make the most out of your Amazon account. You can use tools such as DataDive to monitor organic rank shifts. Effective keywords change over time, so you have to stay on top of them. Make sure you assess how optimisations or seasonality impact your product’s visibility and amend accordingly.

9. Tailor Keyword Strategy for Each Marketplace

If you’re selling globally, your keyword use will most likely vary per region due to language and cultural search behaviour differences. You’ll need to conduct keyword research separately for each region and, most importantly, apply the differences to make the most out of your Amazon account.

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10. Continuously Refresh Your Keyword List

As previously mentioned, trends change. You should be regularly reviewing and updating your keyword strategy to stay ahead of competitors and those pesky algorithm shifts.

So that’s it! Here are our top ten tips to successfully impact your keyword research on Amazon. For more tips from the Brand Monkey team, head over to our blog, or if you’d like some help with your Amazon listings, get in touch!

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