Creating adverts on Amazon can be a bit of a minefield. Sometimes, you just need a bit of guidance. Other times, you just need something to take the reigns for you. Sponsored Ads Auto Campaigns could be the way to go. But what are the benefits of auto campaigns?

Key Benefits of Auto Campaigns

Auto campaigns are a foundational tool for advertising campaigns on Amazon. They’re particularly important for sellers and brands seeking to boost visibility, generate sales and gather critical data. Unlike manual campaigns, auto campaigns use Amazon’s algorithm to match your ads to relevant search terms and product pages. This is exactly what you want your advert to do; reach the right audience. This hands-off approach can offer valuable insights and optimisations, especially when launching a product or refining your advertising strategy.

1. Data Collection and Keyword Discovery

Auto campaigns allow you to discover which search terms customers use to find your products. This is especially helpful if you’re unsure which keywords perform best for your product. You can analyse the search terms report generated from auto campaigns and use the top-performing ones for manual targeting later or for updating your listings or brand pages.

Auto campaigns not only target keywords but also competitor product listings. Cheeky, yes? This helps you find opportunities to advertise directly on relevant competitor pages, potentially increasing conversions and capturing market share.

2. Low Effort Setup

Sometimes we just want things to be simple. Setting up an auto campaign is easy and requires minimal time. You don’t need to research keywords, products or categories upfront. Amazon does the heavy lifting by automatically matching your product with appropriate search terms and product placements.

Not only this, but Amazon’s system continually optimises the ads by learning which terms and placements generate the most engagement. This ongoing optimisation helps improve your campaign’s effectiveness with minimal effort. This ends up saving you time so you can focus your efforts elsewhere.

3. Broad Reach

Auto campaigns are great for casting a wide net and increasing your product’s visibility. Because Amazon’s algorithm identifies relevant search terms and product pages, your ads are shown to a larger audience, including those you might not have targeted manually.

You may also discover new niches or markets where your product performs well. Auto campaigns can reveal unexpected opportunities you might not have identified using manual targeting alone. It’s all a learning curve to give you optimum selling opportunities.

4. Market Insight

If you’re unsure how well a new product will perform or who your target audience is, the benefit of auto campaigns is they allow you to test the waters. By analysing which search terms and placements convert, you can better understand how your product fits into the market.

The search term data from auto campaigns can even highlight which aspects of your product resonate with customers. You can use this data to refine your product listing. For example, it can help you optimise product titles, bullet points and descriptions to align with high-converting keywords.

5. Cost-Effective

Auto campaigns are typically a good starting point for sellers looking to advertise on a limited budget. They offer a broad reach with minimal upfront effort, allowing you to gain insights before committing larger amounts to more focused manual campaigns.

They’re also more financially useful in the long run. If you analyse the performance of an auto campaign, you can determine which keywords and placements may be draining your budget without providing viable returns. This data can help you avoid wasting money in manual campaigns.

6. Build a Foundation for Future Campaigns

Auto campaigns provide crucial data that you can use to build highly targeted manual campaigns. Once you know which search terms and competitor listings perform well, you can create manual campaigns to focus on these high-converting keywords and optimise your bids accordingly.

You can run auto campaigns alongside manual campaigns to complement your advertising strategy. While manual campaigns allow for precision targeting, auto campaigns ensure you continue discovering new opportunities that may not have been considered. It’s not just about doing it once and thinking your work is done.

Best Practices for Sponsored Ads Auto Campaigns:

• Analyse Search Term Reports: Regularly review the search term report. This can help you identify which terms are driving clicks and conversions. Use this data to add high-performing keywords to manual campaigns and listings whilst removing irrelevant or poor-performing terms in your auto campaigns.
• Set a Balanced Budget: Start with a moderate budget to test your auto campaign’s performance. Once you have sufficient data, you can adjust your budget based on the campaign’s effectiveness.
• Refine Bidding Strategy: Auto campaigns allow you to set default bids. However, you should adjust them based on the performance of certain placements or search terms. For example, increasing bids on high-converting terms can improve overall campaign ROI.
• Use Negative Keywords: Over time, you’ll identify irrelevant search terms or keywords that waste your budget. Adding these as negative keywords in your auto campaign will prevent your ads from showing on those terms, improving campaign efficiency.

Sponsored Ads Auto Campaigns are an essential tool for both new and experienced sellers on Amazon. The main benefits of auto campaigns are that they provide a low-effort, data-driven way to discover keywords, test the market and gain broad visibility. Auto campaigns serve as a foundation for a more targeted manual strategy, helping sellers fine-tune their advertising efforts and maximise their return on investment. Regular monitoring and optimisation of auto campaigns ensure that they remain a valuable part of your overall Amazon advertising strategy.

If you need any help navigating your Amazon advertising campaigns, get in touch with the team.