How to crush it with Amazon Global Selling: Step-by-Step Guide for 2025

We recently covered how you can expand your business into Amazon Europe – and whether you should. But about the global market? Amazon Global Selling is an incredibly lucrative market if it’s done right. It can be a little overwhelming at first glance, but we’ve created a practical roadmap to make the impossible seem possible. If you’re considering expanding into Amazon marketplaces like Canada, Australia, UAE, and Japan, read through our guide below.

1. Evaluate Market Fit by Region

Before choosing where to expand, it’s all about research, research, research. Firstly, you need to look at local demand. Will your product work in that market? Not every product will have the same demand in Canada or Australia as it might in the UAE or Japan. You also need to consider category trends, looking at the peaks and troughs to see when your product might be most successful. Selling globally allows you to take advantage of busy shopping seasons in other countries to help reduce fluctuating sales periods. And not forgetting researching into the competition, as you would in any marketplace.

2. Set Up Amazon Global Selling Account Access

It’s not the most exciting part, but you need to make sure your account is up to date. Link to new marketplaces from Seller Central and ensure your tax information and bank details are properly set for each region. A valid bank account must be entered for disbursements to be paid out, which can impact cash flow if not done. You will need to input them for all new marketplaces if you want to avoid delays.

3. Understand Local Compliance & Import Requirements

Each country has different product regulations, certifications, and customs processes, especially for restricted categories, cosmetics, food or electronics. Some countries require specific label information, which may mean country-specific SKUs. It all comes back to research! Make sure you’re able to comply with all requirements before proceeding. If you don’t, it will only cause delays. Amazon may mark your listings as inactive until such time as valid tax or compliance information is inputted.

4. Plan International Shipping & Fulfilment Strategy

Shipping is a huge factor in Amazon Global Selling. It plays a huge part in customers’ shopping decisions. You can decide between FBA in-region, NARF (North America Remote Fulfilment), or using a local 3PL to manage logistics and delivery speed. Remote fulfilment can come with a reduced tax burden, but it does impact the delivery time. This means that expanding globally with products that have an expiry date or bulky and heavy goods is often harder.

5. Translate & Localise Listings for Each Market

Your product pages are the key to making sales. Once you start expanding into other marketplaces, you should be tailoring your product pages to each one. All marketplaces are different, so you can’t just copy and paste content. Use native-speaking translators instead of AI tools to make sure your content makes sense. Customers can sniff out computer-generated content a mile off, and if it’s full of mistakes, you’ll be amazed how easily it puts people off making a purchase. Not only is the language important – keywords are a major factor. Yes, the dreaded SEO! Keyword research tools are so useful to help you create culturally relevant PDPs that resonate and convert. Take a look at our recent blog on mastering keyword research for some handy tips and tricks.

6. Price Products Strategically with Duties & Exchange Rates in Mind

Selling globally means considering extra costs for your business. When setting your product pricing in different marketplaces, don’t forget to factor in import duties, VAT/GST and FX fees to maintain healthy margins in foreign markets.

7. Navigate Global PPC Campaigns Effectively

If you have an advertising budget for your global marketplaces, you’ll need to consider the same things that apply to your product pages. Launch marketplace-specific advertising campaigns in the local language, using a native-speaker to assess your advertising campaigns before going live. You should also create campaigns in the local currency to get the best value and monitor performance by region. As mentioned before, marketplaces carry different demands. What works in the UK will be different to what works in Japan.

8. Start with Low-Risk SKUs to Test the Waters

Once you’ve done your thorough research, it’s time to consider what products to launch. The best method is to choose proven sellers with minimal compliance issues to launch first, rather than going all in with every product you sell. That way, you can learn the ropes and build honest reviews before scaling up. Reviews go a long way to improving your SEO – check out our blog on how you can start getting those reviews in.

9. Stay on Top of Global Inventory & Demand Forecasting

The last thing you want once you’ve begun your Amazon Global Selling journey is to run out of stock. Use inventory tools that support multi-marketplace tracking. You can also consider using separate inventory pools for each region to prevent stockouts. Bear in mind shipping costs and the extra shipping times. Global selling will also increase the stock holding, so you need to be mindful of cashflow.

10. Monitor Local Customer Service Expectations

Customer expectations and return behaviours vary in different markets. Make sure you adjust your messaging, support hours and returns policy accordingly.

Follow these steps and you’ll be well on your way to crushing it with your Amazon Global Selling. For more information, you can check out the Amazon Global Selling Guide here, or for more tips and tricks for selling on Amazon, check out our blog.