Graphic design ideas for Amazon

Graphic-design-ideas-for-amazon

Standing out on Amazon is quite the mission. With hundreds of products in each category, having clear, catchy and high-quality content needs to be a top priority. Have a look below at some of our graphic design ideas for Amazon.

Image Sets

Your images are one of the first things consumers will view when they visit Amazon. They’re a heavily prominent feature on your product pages. They also take up 50% of the page on general customer searches, not to mention most of the Amazon homepage. With so much focus on them, it’s important to get them right.

amazon image sets created by brand monkey showing grocery food products on amazon seller central fba account

Ensuring they are high quality and informative is key. After your main image that shows your product in its entirety, you have the opportunity to show more about your product with just 5 to 6 more images. Use those extra images to highlight your main features, USP or catchy slogans that build on your brand story. You can show your product at different angles or in lifestyle shots, all with additional info that gets across as much about your product as quickly and easily as possible. 91% of consumers prefer visual content to written content, so incorporating additional info into your graphic design ideas is very useful for getting across important information to those who may skim-read text-heavy sections. Using keyword data and A/B testing, you can build these image sets and infographics that will help increase conversions.

Brand Stores

If you’re part of the Amazon Brand Registry, you’ll have access to the Amazon Brand Store. It’s a fantastic immersive tool that allows you to create stylish, unique content to represent your brand and showcase all your products in one place. It’s very similar to a website, playing a key part in educating customers about your business and potentially increasing conversion rates. Businesses with Brand Stores can have up to 35% higher attributed sales per visitor.

Amazon-Brand-Store-Example-for-grocery-product-graphic-design-ideas

Brand stores allow you to share your brand story, add in lots of call-to-actions, and fill it with eye-catching visual content. At least 50% of the store is made up of visuals and graphic design. It’s the perfect chance to show your brand’s voice and personality through visual presentation.

Premium Amazon A+ Content

Another tool available to businesses who are part of the Amazon Brand Registry, Amazon A+ content is an excellent visual tool that brings polish and professionalism to your product descriptions. Where you would ordinarily find a copy-only description, Amazon A+ allows you to create beautiful headers, images, videos, infographics and more. It provides stronger visual engagement and can improve your sales by up to 5%! Providing more thorough, in-depth details about your product in an eye-catching way can help drive more rapid buying decisions.

Amazon premium A+ content created by Brand Monkey showing on laptop as an example

As well as improving your product description, Amazon A+ content is also a prominent feature on the Amazon app. You’ll be naturally creating more mobile-friendly content that captures the eye, improving your SEO as well as your brand image.

So, are you ready to smash your graphic design? If you need an extra hand, guidance or some graphic design ideas for your brand, why not speak to one of our team about finding the best ways to showcase your brand. We offer a number of graphic design packages suitable to a variety of business needs. It’s time to get your first impression right!