We Manage Record-Breaking Crowdfunding Campaigns
$3.1 Million
Total raised for clients
12,050
Total number of backers
Planning Your Crowdfunding Campaign
Planning a crowdfunding campaign demands meticulous attention to detail, strategy, and a deep understanding of what it takes to engage potential backers. Before hitting that infamous “go live” button, it’s crucial to immerse yourself in the expectations of both the project creation and the anticipated backers.
First and foremost, as a creator, you must define a clear objective for your campaign. Whether it’s funding a passion project, launching a new product, or supporting a cause, having a concrete goal is essential. Understanding what success looks like in terms of funding targets, audience engagement, and campaign reach sets the stage for effective planning.
Talk to us at about how to plan your next campaign
The Power of Content in Crowdfunding
The power of content in a campaign cannot be overstated; it is the cornerstone upon which engagement, connection, and conversion are built. Compelling content has the ability to captivate audiences, evoke emotions, and drive action. Whether it’s through storytelling, visuals, or interactive elements, well-crafted content has the potential to resonate with individuals on a profound level, leaving a lasting impression. It serves as a bridge that connects brands with audiences, conveying messages, values, and unique selling propositions in a way that fosters understanding and trust. Furthermore, content has the capacity to educate, entertain, and inspire, positioning brands as authorities within their respective industries and cultivating a loyal following. In an increasingly saturated digital landscape, the quality and relevance of content are paramount in cutting through the noise and establishing meaningful connections with consumers.
Case Studies
H&Y was founded in Hong Kong back in 2006, with the sole purpose of developing economically advanced accessories for photographers and videographers. With patents in place for a world-first in filter technology, H&Y were looking for ways to launch their new product beyond their current market. Could a crowdfunding platform be the answer?
Looking for ways to launch their new products and increase awareness of their brand, LED Lighting brand Rotolight were intrigued by the possibility of crowdfunding. Would launching a campaign have the same impact as using distribution and retail?
