Amazon is on the path to making online shopping as easy as possible. After introducing Rufus, AI Shopping Guides and review highlights, you can now shop using personalised Interests on Amazon. What are personalised Interests on Amazon? Amazon wants to simplify product discovery, automate finding new products and build their customer's confidence in shopping on Amazon. It's all about convenience. The personalised Interests tab on Amazon uses large language models (LLMs) to automatically translate everyday language into queries and attributes,...

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